fbpx

Blog Media

The authenticity of an influencer

The authenticity of an influencer

Have you ever used an influencer to promote your product or service? How did it go? There’s been a lot in the news lately about influencers and whet
Why is PR so important for Not-For-Profits?

Why is PR so important for Not-For-Profits?

Public relations is a crucial element of any marketing mix, promoting a business via earned editorial coverage. For Not-For-Profit organisations, PR l
Tweaking your press release

Tweaking your press release

Have you ever tried getting a story about your #award win in the media? Did you succeed? There is one key mistake that most people make when pitching
The Importance of Workplace Culture

The Importance of Workplace Culture

Throughout my studies at university, tutors and lecturers alike have always emphasised the importance of culture within the workplace. A key quote fro
How adding expertise can help you gain media exposure

How adding expertise can help you gain media exposure

Have you seen a story in the media recently that you wanted to contribute to? Is the reason you didn’t act on your idea because you didn’t
How To Develop a Media Mindset

How To Develop a Media Mindset

If you want to be the go-to media spokesperson for your industry it’s important to develop a media mindset. A media mindset is about being switc
Materials needed to be considered for TV

Materials needed to be considered for TV

In last week’s video I talked about 3 things to have ready when pitching to TV. One of those things was video footage of yourself to send to pro
Three things to consider before pitching to TV

Three things to consider before pitching to TV

Before pitching your story to TV there are three things you need to know or have ready. In summary: 1. Don’t pitch to all TV stations at once but go
How you can take advantage of existing media coverage

How you can take advantage of existing media coverage

In today’s video I’m going to talk about how you can take advantage of articles that have been written about either your competitor or a b