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Blog Media

Melbourne Cup

Melbourne Cup

It’s Melbourne Cup this week and today’s #magnifymondaymoment video has a horse theme but it’s got a twist. It’s about the kindness of hum
Halloween

Halloween

It’s Halloween on Thursday – trick or treat anyone? I was intrigued by the story in the news last week involving Kmart and their decision to r
Christmas Media Coverage

Christmas Media Coverage

Do you sell a product that could make a great Christmas gift? If so, why not get some powerful media coverage about it to boost your sales? In today&#
Transforming coverage into dollars

Transforming coverage into dollars

Can you turn media coverage directly into sales and an increased bottom line? If you use your creativity, connections and can-do attitude, sometimes t
Pitching to Mass Media

Pitching to Mass Media

How would you feel if a Facebook post about your product/service went ‘viral’? Even better, if orders started pouring in from that same Fa
Gaining Elusive Coverage

Gaining Elusive Coverage

Have you ever held an event for your business and hoped for a news TV crew to come and report on in? Did you succeed? In today’s #magnifymondaymomen
Three ways to gain media exposure

Three ways to gain media exposure

Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles th
How to gain mass media exposure

How to gain mass media exposure

What is going on in YOUR #industry. How is it relevant to your business? If you can answer these two questions, you have a strong media pitch. In toda
Women’s Health Week

Women’s Health Week

Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain in