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    We have just received news that Qantas is currently experiencing a ‘hashtag backlash’ as a part of their new social media campaign.

Over the weekend, we were thrilled to learn that the Gold Coast won their bid to host the 2018 Commonwealth Games.   It seems that sporting events ha

Social media networks can be quite overwhelming, even for PR pros! I myself have a Facebook page, which I use for more for my personal life, a LinkedI

How many times have you had good service and told someone else about it? More importantly, how many times have you had bad service and talked about it

As PR professionals, part of what we do is develop crisis and issues management plans for our clients. It is important to know not only what is being

Part of PR is generating buzz and getting people to talk about your brand. Just like companies, celebrities are also brands. We see them in the media

There is no doubt that technology has changed the way we communicate. The internet and new media has opened up new opportunities for the media, market

Reputation is everything. It affects brand perception and can immediately open or close doors for emerging target markets for a business.   It’

Here at WordStorm HQ, we get a little bit excited over sport. We were all pretty excited that Sam Stosur won the US Open, devastated that Australia lo