Blog Media

Journalist etiquette in the reporting of natural disasters…

Journalist etiquette in the reporting of natural disasters…

I was watching the news coverage of the NZ earthquake last week and was disturbed by footage of a live rescue operation. The film crew were filming a
Farewell Summer, you will be missed

Farewell Summer, you will be missed

I am a summer lover through and though. Pools, maxi dresses, sandals, mangoes, the Australian Open, my birthday – there isn’t anything I don’t l
If you only read one thing today, read this…

If you only read one thing today, read this…

This is a short post, but an important one. Our neighbour, New Zealand is staring tragedy in the face again – less than six months after the last de
Seven Steps to a Successful PR Internship

Seven Steps to a Successful PR Internship

1) A little preparation goes a long way… Internships are hot property so remember that you may be competing with several other likeminded newbies at
How the PR-journo relationship is a lot like dating

How the PR-journo relationship is a lot like dating

I had a sudden realisation last week whilst I was talking to another Account Manager about whether or not she should follow up a journalist about a st
Alina Van Fashion Bloggers Event

Alina Van Fashion Bloggers Event

Last night we coordinated a bloggers-only event at the Alina Van store in Paddington. Alina Van is the latest shoe brand to hit the fashion scene, wit
Seven tips for PR newbies…

Seven tips for PR newbies…

Time flies and it’s hard to believe that I’ve now been working in PR for over four years. It’s an interesting, fun and unique career, to say the
Our Top Ten Ways to Spend a Sunny Day in Sydney

Our Top Ten Ways to Spend a Sunny Day in Sydney

In light of Sydney’s rising temperatures, we decided to compile our top ten list of ways to spend a sunny day in Sydney. Enjoy! 1. Get up close and
Black Swan – Rate it or hate it?

Black Swan – Rate it or hate it?

The WordStorm office was brimming with excitement when Black Swan was released on Aussie shores. We’d heard mostly rave reviews and with Natalie Por