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It’s more than just a sponsorship..

It’s more than just a sponsorship..

As I am currently typing this, the word is that Kyle Sandilands’ management, Austereo has considered sacking him after his controversial on-air outburst to a journalist, which resulted in a whopping 17 advertisers withdrawing their sponsorship from 2Day FM.     Many advertisers have said that Kyle’s behaviour did not reflect the values of their […]

Unlocking Foursquare

Social media networks can be quite overwhelming, even for PR pros! I myself have a Facebook page, which I use for more for my personal life, a LinkedIn profile, which I use for my own personal career goals, a Twitter account, which is used mostly for networking with other industry professionals, and now, thanks to […]

A blog about blogs

There is no doubt that technology has changed the way we communicate. The internet and new media has opened up new opportunities for the media, marketing and advertising industries, and has completely changed the way we communicate with each other on a daily basis.     One of the biggest (and best) changes that has […]

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