1) A little preparation goes a long way… Internships are hot property so remember that you may be competing with several other likeminded newbies at the interview stage. Do your research on the company to show a genuine interest and have at least some idea of what PR involves! Talk about any experience that may […]
I had a sudden realisation last week whilst I was talking to another Account Manager about whether or not she should follow up a journalist about a story. PR-journo relationships are a lot like regular relationships, or rather, dating. When we approach journos we think about what we have to offer them. Is our story […]
Last night we coordinated a bloggers-only event at the Alina Van store in Paddington. Alina Van is the latest shoe brand to hit the fashion scene, with an electric collection of bold and beautiful shoes for Spring / Summer 2011. Also on display for our fashion bloggers was an exclusive preview of the Alina Van […]
Time flies and it’s hard to believe that I’ve now been working in PR for over four years. It’s an interesting, fun and unique career, to say the least, and it’s funny looking back and thinking that when I started I had absolutely NO IDEA about what PR actually was. There are a lot of […]
In light of Sydney’s rising temperatures, we decided to compile our top ten list of ways to spend a sunny day in Sydney. Enjoy! 1. Get up close and personal with nature… The Spit Bridge to Manly Walk is a wonderful way to explore pockets of sub-tropical rainforest and swathes of bush land – lizards […]
The WordStorm office was brimming with excitement when Black Swan was released on Aussie shores. We’d heard mostly rave reviews and with Natalie Portman already a firm girl-crush of ours, we couldn’t wait to settle down in front of the big screen with an extra-large popcorn. And Portman does not disappoint. Flawlessly portraying a vulnerable […]
With Australia Day just one more sleep away, the WordStorm office has been talking about what makes us love our country so much. After almost a week of watching Oprah rave about Oz, we all found ourselves feeling a wee bit prouder than usual. Watching her last show on Sunday played right to our heart […]
There are hundreds of different stories about the recent floods at the moment, and so far, it seems the majority of media reports have found a positive angle – showing the great lengths people have gone to help others. The horrific disaster appears to inspire the philanthropist in us all and it’s been fantastic to […]
It’s a brand New Year and after a few weeks off celebrating the silly season, we’ve now settled back into the office and have been discussing the future of PR in 2011. It is a rapidly changing industry that we work in – only a few years ago Facebook and twitter did not exist and […]
Everyone loves a great party – and as a PR firm we love to organise one, but it’s not easy when you’re arranging logistics and trying to publicise the event at the same time. While we’re in the midst of organising our 10th Birthday party we thought it was a great time to talk about […]