I recently wrote a blog entitled “Get Your Brand on TV” with my industry insights into how to get TV coverage for your business. I thought it was timely then to illustrate how we put these tips into practice. Last week four of our clients appeared on television where they were able to promote their […]
By Monica Rosenfeld The media love running stories about entrepreneurs. Why? Because journalists care about writing content that engages or adds value to their audience and there is nothing that entrepreneurs love better than reading about and learning from other entrepreneurs. What this means for you if you are an entrepreneur is that you have […]
By Rochelle Blanch Has anyone ever asked you if you were a good communicator? Some people may mumble their quiet response while others may scream it from the rooftops. Either way, everyone’s style of communicating in either a personal or professional environment is different but how does this affect your relationships? The WordStorm team was joined […]
By Elena Eckhardt On Tuesday 8th of March we celebrated International Women’s Day. This year’s theme was “Pledge for Parity”, aptly named as only days ago yet another report highlighting the gender pay gap was released. The report, conducted by Bankwest Curtin Economics Centre in collaboration with the Workplace Gender Equality Agency, found that amongst top […]
By Deborah Han The McWhopper: Recently, hamburger chain Burger King released an open letter proposal to its greatest competitor, McDonalds ‘in honour of peace’. Burger King invited McDonalds to combine the ‘tastiest bits’ of their respective iconic burgers to be sold on 21 September for Peace Day, a campaign run by non-profit organisation Peace One […]
By Adam Brown When something is going wrong, where do people turn? Who receives the blame? Who is expected to respond – in which way and with what message? Those working in PR know that a whole lot of work exists outside of responding to issues and crises, but it is at these times that […]
By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the constantly evolving media landscape, the rules of the game have changed with new opportunities and challenges arising for PR practitioners. Real-time marketing, a relatively new […]
By Andrea Rocha Bet you never thought of working in PR is like a day in winter! I promise, what we practitioners do isn’t as bad as it sounds. But as my job entails me to do, I’ll try to enlighten you all of a typical day in PR by presenting the field in a […]
Unsure how to respond when asked, “What do you do?” Here are some tips to help you answer that dreaded question. The question “What do you do?” is one of the most commonly asked questions when meeting someone new, so you have something – anything! – to talk about. But for a lot of people, […]
Remember this mindless tweet? We thought you would. While attempting to be humorous, FORMER chief of communications officer at IAC, Justin Sacco, ruined her chance (and reputation) of ever being employed again after pushing the tweet button. As her legacy will go down in the chronicles of PR as a case of “What not to […]