I recently wrote a blog entitled “Get Your Brand on TV” with my industry insights into how to get TV coverage for your business. I thought it was timely then to illustrate how we put these tips into practice. Last week four of our clients appeared on television where they were able to promote their […]
When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. I can’t say I blame them. A mass audience to hear their message, the credibility of being able to say ‘As seen on (insert program)’ and a great promotional tool to use in all […]
By Julia Ri Mother’s Day originated from humble beginnings. Founded by Anna Jarvis, the day was established so children could give their well-deserving mums a simple, hand-written, thank-you letter. Nowadays, a simple letter just won’t cut it. Mother’s Day has become much more commercialised with the holiday predicting a whopping $2 billion dollar spend in […]
By Nichelle Fulwani In the world of marketing; advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same results, and can be used in lieu of one another. So what is the difference between PR and advertising exactly? The following 4 tips will […]
By Monica Rosenfeld As a business owner, one of the toughest challenges you’ll face is how to get the word out about your product or organisation. Journalists receive countless emails and phone calls a day from business owners looking for media exposure. If you want to rise above the pack it’s crucial to dig into […]
by Eamon Hayward The publicity stunt is one of the hardest PR arts to master. While always a gamble, a well-executed stunt can propel a brand into dizzying heights, often for a very modest cost. In 1929, the taboo of women smoking was upended forever when Edward Bernays paid women’s rights activists to light up […]
By Monica Rosenfeld The media love running stories about entrepreneurs. Why? Because journalists care about writing content that engages or adds value to their audience and there is nothing that entrepreneurs love better than reading about and learning from other entrepreneurs. What this means for you if you are an entrepreneur is that you have […]
By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch their brand. Many of them are shocked and pleasantly surprised when I tell them we rarely think it’s a good idea to throw a party/event […]
By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department. Both are integral to the success of the media department. Advertisers fund the media outlet whether it be radio, newspaper, TV, online or magazines. But these outlets are not going to attract an audience unless it offers […]