Blogs are to PR as Facebook is to teenagers You don’t have to work in the communications industry to know the importance of social media. For example, Twitter has recently reported it has 288 million monthly active users worldwide and it’s only one of many social media platforms to experience such exponential growth. It’s not […]
Public Relations is an exciting and ever-changing field. While PR can sometimes be a battlefield of non-responsive clients and repetitive tasks, it is also extremely fulfilling and rewarding to see your client featured in the media and grinning at the end of a campaign. Boredom never strikes as activities vary on a daily basis and […]
Crisis management is a large aspect of Public Relations, whereby a PR practitioner must utilise their skills to change the reputation of a business. This usually happens after a business/ product/ person has undergone an incident which has hit social media. This is also known as minimising the damage. Unfortunately, many businesses have had to […]
Your campaign needs to be creative in order to stand out from your competitors. Making your campaign creative will mean that you need to stray from traditional campaign structures and ensure that the campaign sparks attention and reaches a wide amount of people. Goals need to be put into place at the beginning of the […]
A well thought out public relations campaign is a very effective tool in understanding the client and delivering the best outcome for their business. This guide will take you through six steps that are easy to follow and will assist you in delivering a creative public relations campaign or marketing plan. Step 1: OBJECTIVES It […]
Understanding the small details of Public Relations can be the make or break point for a successful career. Knowing what to and what not to do can be the difference between a piece getting published or ending in the bin. These are some essential tips that will help you figuring out these minor details. Know […]
The very first thing I was told when I started out in Public Relations was “This is public relations, not sales promotions, not advertising, not direct marketing … they may all fall under the category of an integrated marketing plan but your job is Public relations. Remember that.” After gaining more experience in the industry, […]