Professional communicators and story tellers now walk a fine line when it comes to balancing the bait of attention grabbing headlines. They are faced with a challenge that is constantly sharpened by an increase in news media distrust and a booming of different content styles and channels; a phenomenon called ‘fake news’. The phrase has […]
When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. I can’t say I blame them. A mass audience to hear their message, the credibility of being able to say ‘As seen on (insert program)’ and a great promotional tool to use in all […]
By Julia Ri Mother’s Day originated from humble beginnings. Founded by Anna Jarvis, the day was established so children could give their well-deserving mums a simple, hand-written, thank-you letter. Nowadays, a simple letter just won’t cut it. Mother’s Day has become much more commercialised with the holiday predicting a whopping $2 billion dollar spend in […]
By Blake Peroumal Did you know that the human brain processes visual information 60,000 times faster than it does text? We, as individuals, respond more actively and positively to messages that are visually attractive, and are subsequently less tempted by written text. This trend has remained constant across the history of media, with the most […]
By Marnie Faundez Owning a business can be a tricky feat, and a company’s marketing strategy has the power to make or break their success in the industry. For this reason, it is vital that a company is up to date with current trends and rely on the right strategies to expose their brand. One […]
By Monica Crismale It’s coming up to that time of year where you’re wrapped up in a burrito blanket, scrolling through your Instagram feed that’s filled with photos from your friend’s European holiday. You’re trapped inside with the heater on, battling the Australian winter, while your friends are having a picnic under the sunny Eiffel tower. […]
By Linda Tran Whether you’re starting a new business or just looking for ways to expand your networks, entrepreneurs are continuously seeking new and innovative ways to connect and grow their niche markets. Social media platforms like Twitter can provide a competitive edge to the brand name, as it allows people from all over the […]
By Olivia Munro On the way to work each morning, I always like to catch up on emails on my phone. On one such occasion, I came across an email from an online retailer that I regularly shop from. They send at least one email a day about upcoming sales or promotions which I easily ignore […]
By Lauren Sleiman Let’s take a look back at a handful of the great and not so great PR stunts that managed to catch the eye of the public. Snapple Snapple, a brand of tea beverages, intended to be placed in the Guinness Book of Records by creating the ‘world’s largest popsicle’ made from their frozen tea, which they planned to erect in […]
By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the constantly evolving media landscape, the rules of the game have changed with new opportunities and challenges arising for PR practitioners. Real-time marketing, a relatively new […]