By Elena Eckhardt The media has recently been dominated by the news of #CallMeCaitlyn, the coming out of Caitlyn Jenner, who at 65 found the confidence to express her true self. Formerly Bruce Jenner, first shot to fame for winning a gold medal for the decathlon in the 1976 Montreal Olympics and was referred to […]
By Eleanor Popham Vivid Sydney is more than just an annual event that illuminates our CBD for three weeks in winter. It’s a major boost to tourism, but more importantly, a celebration of creative thinking and ideas. Have you visited Vivid this year? It has been running for the last seven years and with the increase […]
1. The Cara Delevingne phenomenon Instgram has literally made a whole bunch of terribly irrelevant people very #instafamous. Chances are you don’t know who Maartje Verhoef is, but she walked more fashion shows last season than models from the kingdom of Instagram royalty Cara Delevingne, Kendall Jenner and Miranda Kerr combined! Instagram has a unique […]
Is it just me or does managing social media often feel like a full time job (even for those of us who aren’t social-media-managers by trade)? The first thing I do after blearily switching off my alarm is check through the Instagram notifications that gathered in the night while overseas friends were out and […]
When one thinks of social media, it is often seen on a small local scale used to catch up with old high school friends or even to share the latest hilarious instalment of Jimmy Kimmel’s “Celebrities read mean tweets” video on a relative’s Facebook wall. Recently, many incidents have shown that social media is […]
With less than two months remaining in the year, and just in case you have been living under a rock, went without Facebook for two days or just don’t have any social media, from the ALS Ice Bucket Challenge to Nicki Minaj’s ‘Anaconda’ video, this retrospective of the 5 (in no particular order) most interesting […]
In a previous post, we introduced the features of Facebook Insights. Now we will delve into building the space for your fans to engage with your brand. Before you start posting pictures of sunsets and inspiring quotes, it is imperative that you review the core values of your brand. It won’t be the products that help […]
Remember this mindless tweet? We thought you would. While attempting to be humorous, FORMER chief of communications officer at IAC, Justin Sacco, ruined her chance (and reputation) of ever being employed again after pushing the tweet button. As her legacy will go down in the chronicles of PR as a case of “What not to […]
When an individual “Likes” your Facebook Page, this particular individual is letting you know that they are interested in what your brand and what you have to say. Your Facebook campaign may inform your fans about your products, company culture, and related trivia. But how do you know if you are creating an engaging space, […]
Scrolling through your Facebook, Instagram or YouTube account, it would be hard not to notice the amount of people dumping buckets of stone cold water on themselves, with a list of nominations and a charity to support. This uniquely genuine challenge enables us to learn how an internet sensation can become the next big […]