By Blake Peroumal Did you know that the human brain processes visual information 60,000 times faster than it does text? We, as individuals, respond more actively and positively to messages that are visually attractive, and are subsequently less tempted by written text. This trend has remained constant across the history of media, with the most […]
by Eamon Hayward The publicity stunt is one of the hardest PR arts to master. While always a gamble, a well-executed stunt can propel a brand into dizzying heights, often for a very modest cost. In 1929, the taboo of women smoking was upended forever when Edward Bernays paid women’s rights activists to light up […]
By Monica Rosenfeld The media love running stories about entrepreneurs. Why? Because journalists care about writing content that engages or adds value to their audience and there is nothing that entrepreneurs love better than reading about and learning from other entrepreneurs. What this means for you if you are an entrepreneur is that you have […]
By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department. Both are integral to the success of the media department. Advertisers fund the media outlet whether it be radio, newspaper, TV, online or magazines. But these outlets are not going to attract an audience unless it offers […]
By Adam Brown When something is going wrong, where do people turn? Who receives the blame? Who is expected to respond – in which way and with what message? Those working in PR know that a whole lot of work exists outside of responding to issues and crises, but it is at these times that […]
Social media is quickly becoming the main way people communicate. Therefore it is important for businesses to get involved and converse with their customers. However what happens when your customers are frustrated and voice their angry online? Companies both big and small need to continually monitor the online sphere for any complaints that could affect […]
Three weeks into the WOW Sugar-Free Challenge. How is everyone feeling? Here at the WordStorm office, we are beaming with energy. Sure, the first week was hard. But as the days go on, you begin to notice how positive and beneficial going sugar-free is on your body and mind. No more headaches or fatigue and […]
A few of our Stormettes were lucky enough to attend the Networx Sydney event last week, “What Media Want”. Along with drinks, canapés and great networking opportunities among our fellow PRs, the night focused on how getting your brand cut-through in the media is essential to succeeding in PR. With questions posed to the media […]
Over 2 billion people are online everyday. There are more than 500 million active users on Facebook, 50 million tweets sent per day, and over 24 hours of video uploaded to YouTube every second. In this day and age, you can’t ignore the fact that social media has had an enormous impact on ours lives and the way […]
Australia is a-buzz at the moment, with Zac Efron in town to promote his new film, The Lucky One, and hot UK pop band One Direction touring the country. Not since Justin Bieber’s appearance has Martin Place seemed so out of control and busy with teenage fans as it was this morning when Niall, Zayn, […]