My name is Monica Rosenfeld and I’m the founder of WordStorm PR. Over four weeks I’ve been producing short videos to show you exactly what you need to get ready before pitching your story idea to a journalist. Today, I’m going to talk about how to find the names of the people you want to […]
My name is Monica Rosenfeld, and I’m the founder of WordStorm PR. I’ve been producing short videos to show you exactly what you need to get ready before pitching your idea to a journalist. I started off with how to structure a press release, then moved on to how to write a pitch e-mail, and […]
My name is Monica Rosenfeld and I’m the founder of WordStorm PR. Last week’s video was all about how to write a press release that will get cut through with the journalists. So in this week’s video I’m going to tell you how to pitch that press release so that the journalist actually reads it. […]
My name is Monica Rosenfeld and I’m the founder of WordStorm PR. Over four weeks I’ll be producing short videos to show you exactly which materials you need to prepare before pitching your idea to the media. Now I’ve heard it said that the press release is dead and I’m here to tell you it’s […]
Why you can’t reach everyone: the importance of knowing your audience Recently I had the opportunity to work with a community-orientated, not-for-profit organisation to conduct a communication audit and improve their communication strategy. As a small organisation with little resources, they could not viably spend a lot of time and money to take stock of their […]
Have you ever wondered how to become the expert spokesperson for your industry on TV programmes such as the project, news programs and morning shows? The key to doing this is to be available to talk about your topic when your industry is trending in the media and in social media. A great example of […]
The 4 Unspoken Rules of #Hashtagging It’s 2018, and everyone knows that hashtagging in posts means increased reach and engagement. But it’s been a decade of hashtag bombardment, and consumers and businesses alike are starting to see past the #smokeandmirrors of #unnecessary hashtagging #uhoh. So how can you effectively use hashtags to maintain brand engagement, […]
My name is Monica Rosenfeld and I’m the founder of WordStorm PR. Over four weeks I’m producing short videos to show you how you can get your brand on TV. Today I’m going to focus on news and current affairs programs. Now producers of these programs are largely focused on reporting on issues of the […]
My name is Monica Rosenfeld and I’m the founder of WordStorm PR. Over the next four weeks I’m going to be producing short videos to show you strategies of how you can get your brand on TV. In this video I’m going to be focusing on morning TV programs such as Today Show, Sunrise and […]
My name is Monica Rosenfeld and I’m the founder of WordStorm PR. Over four weeks I’ve been creating videos addressing misconceptions that I hear all the time from clients when it comes to magnifying their message in the media. And the misconception I’m going to address today is that you need to throw a party […]