By Nichelle Fulwani In the world of marketing; advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same results, and can be used in lieu of one another. So what is the difference between PR and advertising exactly? The following 4 tips will […]
By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch their brand. Many of them are shocked and pleasantly surprised when I tell them we rarely think it’s a good idea to throw a party/event […]
By Blake Peroumal What do chocolates, flowers and insufferable sums of PDA have in common? You guessed it, Valentine’s Day. In today’s bright new world Valentine’s Day acts as a symbol of flourishing love, and an opportunity for businesses in the retail industry to spark growth. Although the 14th of February has been reserved as […]
By Monica Rosenfeld When deciding whether to purchase your product or service, there is one factor that (almost unconsciously) goes through your customer’s mind – is this business credible? From a B2C point of view this is particularly true for online businesses where we are entrusting the site with our credit card details and hoping […]
By Monica Rosenfeld In my business I meet with many fantastic entrepreneurs who are living a dream, solving a problem and improving the lifestyles of their clients and customers. I love meeting these fantastic, inspired individuals but it can also be frustrating. Why? Because so often these passionate entrepreneurs have invested heavily in their product […]
By Marnie Faundez Owning a business can be a tricky feat, and a company’s marketing strategy has the power to make or break their success in the industry. For this reason, it is vital that a company is up to date with current trends and rely on the right strategies to expose their brand. One […]
By Monica Rosenfeld Crowdfunding has increased in popularity over the past few years and now it’s a very common way for entrepreneurs to gain both monetary support as well as feedback from their potential customers. I had always thought of crowdfunding as a contemporary phenomenon that went hand in hand with disrupting the way entrepreneurial […]
By Monica Crismale It’s coming up to that time of year where you’re wrapped up in a burrito blanket, scrolling through your Instagram feed that’s filled with photos from your friend’s European holiday. You’re trapped inside with the heater on, battling the Australian winter, while your friends are having a picnic under the sunny Eiffel tower. […]
By Elena Eckhardt On Tuesday 8th of March we celebrated International Women’s Day. This year’s theme was “Pledge for Parity”, aptly named as only days ago yet another report highlighting the gender pay gap was released. The report, conducted by Bankwest Curtin Economics Centre in collaboration with the Workplace Gender Equality Agency, found that amongst top […]
By Rochelle Blanch We have all been there, those frightful moments before a job interview. Our palms are sweating, our lips are dry, our hearts are pounding fast and we can’t seem to remember a thing. Well, you need not fear anymore – the more you prepare, the less daunting it may seem. From someone […]