It is with great excitement that we welcome you to our brand new website! The launch of WordStorm’s new-look website this week has been a highly anticipated moment here at the office and we are all so excited as this is a crucial part of WordStorm’s overall re-branding. You may notice our fabulous new logo […]

Whether it’s a product or service, most clients want to get on TV! Here at WordStorm we have pretty good relations with TV producers and reporters, and our success rate is rather high. But, this doesn’t mean the process is without bumps along the way, which clients should be aware of. We thought we’d offer […]

I have a confession to make. I’m addicted to my Smartphone! And I don’t think I’m alone in this obsession with facebook on-the-go, instant weather updates and other apps that are just plain fun. In fact, almost one third of Australians have used their Smartphone on the toilet. Worrying? Maybe. An opportunity? Most definitely. Mobile […]

Working in an office full of women and being International Women’s Day, we thought it appropriate to talk about women in the working world today. Joe Hockey, our Shadow Treasurer, has called for women to occupy a mandated 30 per cent of boardroom positions and our (female) Governor General, Quentin Bryce, has used International Women’s […]

I miss the days when you could wear your favourite outfit numerous times without the fear of looking like you can only afford one set of clothes (and by clothes I am referring to “going out clothes”). Before facebook, my only concern with wearing the same thing out was the people I was with – […]

I was watching the news coverage of the NZ earthquake last week and was disturbed by footage of a live rescue operation. The film crew were filming a man yelling out to someone stuck underneath the rubble. While you couldn’t see the person they were rescuing, you could hear the person calling out. Maybe I’m […]

I am a summer lover through and though. Pools, maxi dresses, sandals, mangoes, the Australian Open, my birthday – there isn’t anything I don’t love about Summer, hell I don’t even whine when it’s 40 degrees because I’ll take that over 10 degrees any day. Every year I mourn the loss of summer and dread […]

This is a short post, but an important one. Our neighbour, New Zealand is staring tragedy in the face again – less than six months after the last devastating earthquake. Needless to say, they need our help more than ever. As always, the Salvo’s are at the forefront of donations, setting up a Christchurch earthquake […]

1) A little preparation goes a long way… Internships are hot property so remember that you may be competing with several other likeminded newbies at the interview stage. Do your research on the company to show a genuine interest and have at least some idea of what PR involves! Talk about any experience that may […]

I had a sudden realisation last week whilst I was talking to another Account Manager about whether or not she should follow up a journalist about a story. PR-journo relationships are a lot like regular relationships, or rather, dating. When we approach journos we think about what we have to offer them. Is our story […]