What’s in a #headline?
Well, it could be the difference between you getting the opportunity to magnify your message on TV and other mass media outlets or NOT.
Journalists are busy people and have no end of experts and business owners like yourself, vying for their attention.
In today’s #magnifymondaymoment video, I’ll explain exactly how to go about writing a headline that will capture a journalist’s attention.
Aside from media, this is also useful info if you want to get cut through with all your content creation including blogs, videos, whitepapers etc.