My name is Monica Rosenfeld and I’m the founder of WordStorm PR.
Over four weeks I’m producing short videos to show you how you can get your brand on TV. Today I’m going to focus on news and current affairs programs.
Now producers of these programs are largely focused on reporting on issues of the day or the week, so it’s important to tie your story into what’s currently happening. I’ll give you an example of this. As many of you know that as of February in Australia we are no longer able to purchase codeine based pain products over the counter. Our client Painpod is the distributor of a wearable tech product that encourages natural healing in your body. This provided the perfect opportunity to put them in the spotlight as an alternative to codeine based pain products and indeed the story got picked up by nine news and today tonight.
Now producers of current affairs programs will always want to talk to a case study that is someone who has benefited from using your product or service. It’s also really important to think about the visuals of the story because they don’t just want to interview what they call a talking head for a five minute story, it’s boring and audiences tune out. Perfect visuals include your case study using your product or your service or perhaps bring them into your office if appropriate and show them what happens there their day to day.
If you want to take advantage of news and current affairs programs you have to stay on top of what’s going on in the day and really think about how you can tie your story into that and it’s not always obvious. We had a client that matched brands up with people who were happy to put branding on their car and drive around with it. It was the time of budget cuts and everyone was talking about pulling in the purse strings and not spending as much. We pitched a story to the TV programs about how you can make money by sitting in traffic. It got picked up by news and many other media from there on. So really make a point of looking at what are the issues of the day and how can you tie your brand into it, then pitch that to a news and current affairs journalists and watch the exposure that you get from that.
If you want to talk more about how you can get your brand on TV feel free to get in touch. Thank you.