Social scientist, leadership expert and award-winning filmmaker, Silvia Damiano, believes that anyone can be a leader with the correct training. Silvia recently created and directed an award-winning documentary, Make Me A Leader.

WordStorm PR was engaged on to secure mass media exposure, particularly around the launch of her documentary.

WordStorm PR utilised specific awareness weeks (such as Sleep Awareness Week) as a newsworthy hook and offered Silvia for expert commentary. Media coverage surrounding Sleep Awareness Week, allowed WordStorm PR to position About My Brain and its founder Silvia Damiano as a thought leader in the industry.

It strengthened the brand’s credibility and its CEO’s expertise in the field. WordStorm PR was also able to use Silvia’s knowledge as a leadership expert and social scientist and offer her as a spokesperson for angles relating to women in leadership and the concept of leaders being born or made.