Beauté Pacifique is Denmark’s leading cosmeceutical brand and was new to the Australian market. Each product is aimed at healing, restoring and improving the skin’s condition.

WordStorm PR was engaged to implement a comprehensive launch campaign for Beauté Pacifique treatment products, educating media and consumers about the products’ features and benefits. We held media briefings where journalists were invited to test the quality of their skin and come back for a second scanning session after a few weeks. Over 30 of Australia’s leading beauty and lifestyle journalists attended the briefings. Beauté Pacifique is now a widely recognised beauty brand within Australian media; a great achievement in the competitive beauty industry.

Media coverage included editorial in Australian Women’s Weekly, Pregnancy and Birth, NW, Younger You, Mother & Baby, Bella Beauty, Realize Beauty and Australian Advanced Aesthetics.

Sales and stockists for Beauté Pacifique increased significantly following WordStorm’s launch campaign.