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Carrol Boyes Australia

The high calibre of publications Carrol Boyes has been featured in has led to a significant spike in the sales of popular products

From humble origins, renowned South African artist and designer, Carrol Boyes has created a unique homeware and gift range of more than 1000 products that balance both art and function. The range is available in more than 28 countries around the world.

The campaign incorporated a range of strategies, including utilising events and awareness days such as Mother’s Day, Father’s Day and the Christmas season, sending journalists products to review and participating in publication giveaways.

In total, the campaign has secured over 100 pieces of media coverage, has achieved a 100% positivity rate in media tone and has contributed to the success of the brand in David Jones.

Key campaign highlights included coverage in Studio 10, The Australian Financial Review, West Weekend Magazine, Sydney Morning Herald, The Age, Brisbane Times, Canberra Times, Sunday Age – M Magazine, MINDFOOD, Home Beautiful, Australian Women’s Weekly Food, Habitus, The Courier Mail, The Daily Telegraph, 9Honey, Lifestyle.com.au and more.

“When we started with WordStorm PR, Carrol Boyes was still a very unknown name here in Australia, so it was great to get articles written about us in major newspapers and magazines,” says Caryn Hanley, Director of Carrol Boyes Australia. “We’ve got bloggers writing about it, which for us was a huge coup.  We found that people started to recognise the signature of the products and that’s very hard to accomplish without doing PR.”

Caryn Hanley
Caryn Hanley

Director of Carrol Boys Australia

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: March 30, 2019
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