Dental Boutique is a leading dental clinic based in Balwyn, Melbourne. Co-founded by Dr Reuben Sim and Dr May Chan, the team specialises in cosmetic dentistry, total teeth replacement and helping patients overcome dental anxiety.

WordStorm PR tailored pitches to appeal to Dental Boutique’s target audience. One of the angles focused on tips to help people overcome dental phobia. This instantly attracted the media’s attention and resulted in national coverage as it was relatable to many people. There was syndicated national coverage in The Age, Sydney Morning Herald and other Fairfax media outlets, a half page article in Leader newspapers, a four minute interview on Today Extra and more. For this particular segment, WordStorm PR used a case study to show her incredible physical and mental transformation after overcoming her dental phobia and undergoing a cosmetic dentistry procedure, combined with expert commentary from Dr Reuben Sim.

Key campaign highlights included coverage in a TV segment on Today Extra, The Age, Saturday Age, Sydney Morning Herald, Body+Soul, KidSpot, Smooth 95.3, Brisbane Times, The Canberra Times, WA Today, ABC Gippsland, Triple M Bendigo 95.3, CHILD Magazines, Progress Leader, Whitehorse Leader, Bayside Leader, Stonnington Leader, Moreland Leader and more.