Edifier is a global leader in the production of innovative speaker systems sporting state-of-the-art design. Creating audio systems since 1996, the company now produces over eight million sets of speakers a year and prides itself on exquisite sound quality and elegant appearance.

Edifier chose WordStorm PR to launch the brand into the Australian market. The publicity campaign was an enormous success and as a result Edifier’s position in the market has significantly grown, producing an increase in sales. Edifier speakers featured in media outlets including The Daily Telegraph, Qantas Magazine, Herald Sun, APC, The Sunday Telegraph, Mornings with Kerri-Anne, TV Soap, Belle, Australian Traveller, Sunday Age, Smarthouse, The Courier-Mail, Australian Men’s Fitness, Canberra Times and Disney Adventures.

Over the course of two years, WordStorm PR over 200 pieces of coverage in relevant publications. The tactics included holding media familiarisations for top-tier tech media. Media were invited to attend 1-on-1 demonstrations over two days, which gave us the opportunity to communicate the brand’s key messages and establish valuable relationships.