Developed in Australia, the Food Patrol’s “Secret to Maximum Fat Loss in 90 days” is a patented eating plan, created to allow participants from all walks of life to achieve and maintain the body of their dreams in as little as 90 days.

WordStorm PR worked with the Food Patrol team to generate maximum exposure for the brand. We organised a journalist seminar where we invited key media to come and meet with the Food Patrol team and learn more about the business and how the eating plan works. We also worked with a variety of nutritionists to give credibility to the brand and organised an endorsement and testimonial from the Australian Institute of Applied Sciences.

Two prominent mummy bloggers were engaged to participate in the Food Patrol 90 Day Body SuperChallenge. Generating a total of 27 blog posts about Food Patrol, the two bloggers provided their loyal readers with a week-by-week account of their inspiring weight loss journeys.

In three months, we secured close to 50 pieces of coverage in media including but not limited to That’s Life, Australian Men’s Fitness, Who, The Bride’s Diary, SHAPE and Lifestyle YOU.