FOUR PAWS International is one of the largest not-for-profit international animal protection charities in the world based in over 10 countries. Shortly after opening a local Australian office, they engaged WordStorm PR to create noise about the animal welfare activities they are involved in.
One of the key media activities WordStorm PR undertook was successfully inviting top tier journalists to attend press trips to exclusively cover animal rescues and projects FOUR PAWS Australia is doing, including the LIONSROCK sanctuary, a sanctuary for big cats rescued from all over the world.
This resulted in syndication across over 40 NewsCorp news sites, including News.com.au, The Daily Telegraph and Herald Sun, to name a few. The video about the bear bile rescue in Vietnam was posted on News.com.au’s Facebook page, which resulted in increased social media engagement on the post and on FOUR PAWS Australia’s Facebook page.
Another very successful angle was in the lead up to Christmas and focused on how to know you’re buying your puppy from an ethical breeder.
In 2019, WordStorm PR are focusing on Four Paws ‘Wear it Kind’ campaign to raise awareness of ethical fashion.
Key campaign highlights have included coverage in News.com.au, Channel 7 News Sydney, ABC News Weekend, The Daily Telegraph, Herald Sun, The Courier Mail, ABC Radio Sydney, Studio 10, 2UE Talking Lifestyle, MSN, Huffington Post, Mamamia, Yahoo! 7 News and Now To Love.
