The Hairhouse Warehouse brand grew through consistent media coverage that positioned the salons as leading hair and beauty destinations. WordStorm PR publicised store openings across the country to generate local community awareness. Simultaneously, WordStorm pitched a variety of angles to generate exposure on a national scale. These included a focus on Mother Day, Christmas, Boxing Day, business angles, team profiles and product launches. The multi-faceted campaign meant that no one niche of the media was saturated because coverage was balanced across local, business and consumer media.

Franchisee support is an integral part of working with any franchise. WordStorm PR built relationships with individual franchisees and learnt about their priorities on a local level. It was then important to ensure this aligned with the national strategy, so that the two approaches were complementary.

Media coverage appeared in titles such as Franchising magazine, mX (Sydney), mX (Melbourne), mX (Brisbane), The Weekend Australian Financial Review, The West Australian, Woman’s Day Online, The Sydney Morning Herald – Life & Style Online, The Age – Life & Style Online and SmartCompany.com.au to name a few.