The first hair salon chain in Australia to offer a ‘No Appointment, Fixed Price’ concept, Just Cuts now has over 175 salons in Australia and New Zealand. Just Cuts’ approach to hairdressing is unique and simple; they specialise in cutting hair – for men, women and children.

WordStorm PR worked on integrated PR campaigns for Just Cuts over several years. We worked to raise the public and media profile of the brand; build awareness and create a positive image in consumer, business and trade media and reinforce the brand’s position as a market leader. This was evidenced by high-quality media coverage in titles such as InStyle, Mother & Baby, Fernwood Magazine, Franchising Magazine, The Bulletin, Wealth Creator, BRW, The Sydney Morning Herald, The Daily Telegraph, Body + Soul and The Australian Financial Review.