Since its start in 1845, Lindt has been recognised as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. The Lindt Chocolate Shops showcase and sell Lindt favourites, as well as new and exclusive Lindt products.
WordStorm PR has worked with Lindt on three separate projects, publicising the launch of Lindt Chocolate Shops in Adelaide, Canberra and Perth.
For the Adelaide project, coverage included editorial in News.com.au, The Advertiser, The Australian, Inside Retail, Australian Food News, Weekly Times Messenger, Guardian Messenger and Clique Mag. In Canberra, a number of influencers and an overwhelming amount of consumers attended the shop opening following online, radio and TV coverage. Coverage was spread across News.com.au, Hit 107, Canberra WIN News, Hit 104.7 and The Canberra Times. The Fairfax piece in The Canberra Times was syndicated nationally, leading to coverage of the launch across Australia.