Australian born global business PainPod has developed drug-free, pain relief technologies that can harness the body’s bioelectrical system to moderate and manage pain levels, accelerate recovery and increase performance.

The campaign was incredibly successful and WordStorm PR was able to utilise timely, current events to tie in the PainPod brand and put forward the CEO, Rick Rowan for expert commentary.

WordStorm PR targeted key news publications and radio stations in relation to the codeine over-the-counter painkiller crisis and peaked their interest by offering an alternative ‘drug-free’ option for consumers. This media coverage positioned PainPod and its founder Rick Rowan as a thought leader in the industry and strengthened the brand’s credibility.

Key campaign highlights included coverage in The Herald Sun, Sunday Telegraph, Channel 9 News, Sky News Business, Fairfax Executive, The CEO Magazine, Daily Mail, The Sunday Age, Kidspot, Curtin FM, 2UE Talking Lifestyle and Triple M.