Simply 7 Snacks are all-natural, wholesome chips that provide a one-of-a-kind snacking experience for the health-conscious consumer. It was founded in 2010 in Houston, Texas and following its success, launched in Australia in 2013. The range is developed under the idea that consumers should be available to identify the ingredients in snacks they purchase and that simple and natural ingredients can actually be delicious without sacrificing taste.

WordStorm PR established Simply 7 Snacks as a go-to snack for the health-conscious consumer and increased sales through coverage in multiple media outlets including New Idea, Super Food Ideas, The Courier Mail, The Advertiser (Adelaide), The West Australian, Recipes+, Women’s Health & Fitness, Travel 3 Sixty, Cove Magazine, OUTthere, Wellbeing, Nourish, Convenience & Impulse Retailing, Practical Parenting, Food and Drink Business, Little Angel, Girl Power, SLIM Magazine, OH! Magazine, Sunday Territorian and The Australian Retailer.

We approached the media with a unique creative send-out which gained a significant amount of attention from the media. As each package was personalised for each journalist (with their name, photo and bio), this resulted in immediate positive response. Many journalists thoroughly enjoyed the taste of the chips and creativity of the send out and shared about the brand on social media platforms and this also resulted in great editorial coverage.

We also set up and managed a Simply 7 Snacks stall at the GoodnessMe Box Wholefood Night Markets. Because the Simply 7 Snacks team is US-based, WordStorm represented the brand on their behalf. This experience established strong relationships with journalists that attended and garnered a lot of interest amongst influencers and consumers.