Trolley Bags are a complete system of reusable shopping bags that fit neatly into a shopping trolley, allowing the user to pack their shopping quickly and efficiently at the checkout. Trolley Bags were established in 2010 by the Irish creator Paul Doyle. Paul presented the Trolley bags idea on the Irish version of the BBC’s Dragon’s Den program – where inventors pitch a product to potential investors. Trolley Bags’ 4 colour coded reusable bag system has driven change in the reusable bag market in Ireland, the UK and Australia. Trolley Bags use the highest quality and expertise of manufacturing facilities to produce this unique product to ensure it lasts well.

A six month campaign led to 76 pieces of editorial coverage of the brand, with an average quality score of 9 out of 10. We reached out to key parenting bloggers across Australia which led to glowing reviews of Trolley Bags and significant social buzz. We also focused on a range of angles including a business pitch, Keep Australia Beautiful Day and Christmas to secure coverage in a range of media outlets. Some of these included The Australian Financial Review, The Daily Telegraph, Dynamic Business, Clean Eating, The Age – Epicure, Good Health, The Herald Sun, Kid Magazine, The Australian Retailer, Label, New Idea, Oxygen, Practical Parenting, The Sunday Mail, Super Food Ideas, BRW and Be a Fun Mum.