My name is Monica Rosenfeld and I’m the founder of WordStorm PR.
Over four weeks I’ve been creating videos addressing misconceptions that I hear all the time from clients when it comes to magnifying their message in the media. And the misconception I’m going to address today is that you need to throw a party or an event when you launch a business in order to get media exposure. This is just not true. Now in order to throw a really good and impressive party it costs a lot of money and we all know that when launching a new business venture spending your budget wisely is really important.
You may have noticed that the media landscape has changed and is rapidly continuing to change. Magazine titles are closing and new online sites are constantly opening. What this effectively means is that there are less journalists out there doing the job of gathering content that adds value to and engages their audience. And what this means is that they simply don’t have the time to run from event to event. But rest assured a journalist does not need to attend your event in order to run a story about you. As long as you provide the information that they need and the images that they require they can write or produce the story while sitting at their desks. This means they get their jobs done faster and they actually might get home on time. And this is something that they will greatly appreciate.
Now if you have a product or service that you feel it’s imperative that a journalist experiences it. There are far more impressive and cost effective ways to give them the experience without throwing a great big party. For instance if you’ve got a beauty product or service why not give journalists individual experience of your product and service at a time that suits them. This will be far more effective in educating them about your brand. They’ll enjoy the experience far more and you’ve got a greater chance of getting a fantastic write up.
I hope have given you some food for thought and I look forward to seeing you next week.