I recently wrote a blog entitled “Get Your Brand on TV” with my industry insights into how to get TV coverage for your business. I thought it was timely then to illustrate how we put these tips into practice. Last week four of our clients appeared on television where they were able to promote their […]
When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. I can’t say I blame them. A mass audience to hear their message, the credibility of being able to say ‘As seen on (insert program)’ and a great promotional tool to use in all […]
By Julia Ri Mother’s Day originated from humble beginnings. Founded by Anna Jarvis, the day was established so children could give their well-deserving mums a simple, hand-written, thank-you letter. Nowadays, a simple letter just won’t cut it. Mother’s Day has become much more commercialised with the holiday predicting a whopping $2 billion dollar spend in […]
By Nichelle Fulwani In the world of marketing; advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same results, and can be used in lieu of one another. So what is the difference between PR and advertising exactly? The following 4 tips will […]
By Blake Peroumal Did you know that the human brain processes visual information 60,000 times faster than it does text? We, as individuals, respond more actively and positively to messages that are visually attractive, and are subsequently less tempted by written text. This trend has remained constant across the history of media, with the most […]
By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch their brand. Many of them are shocked and pleasantly surprised when I tell them we rarely think it’s a good idea to throw a party/event […]
By Monica Rosenfeld When deciding whether to purchase your product or service, there is one factor that (almost unconsciously) goes through your customer’s mind – is this business credible? From a B2C point of view this is particularly true for online businesses where we are entrusting the site with our credit card details and hoping […]
By Monica Rosenfeld It’s the time of year when event managers get busy, particularly in the Australian Arts landscape. And we Aussies love to get out and about at festivals, exhibitions, fetes, fairs and performances. Yet, despite the extraordinary weather and venues that this great country offers, many events don’t enjoy the best public relations […]
By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When Joshua heard about the raffle which raised $3.5 million his accountant’s mind went into gear and he calculated that the odds of winning were actually […]