Transforming coverage into dollars

Can you turn media coverage directly into sales and an increased bottom line?

If you use your creativity, connections and can-do attitude, sometimes this is very possible. In today’s magnifymondaymoment video I’ll demonstrate how one WA based retailer added $40K to their bottom line 8 weeks by making the most of their coverage in The West Australian and how a Darwin based retailer is on their way to doing the same thing.

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