Lost My Name

This Dragon’s Den success story experienced a boom in sales in Australia in the lead-up to Christmas, as a result of media exposure.

Not in Shops, in conjunction with Lost My Name, engaged WordStorm PR for a campaign to generate media exposure for the release of personalised children’s book Lost My Name, in the lead up to Christmas.

Journalists loved the concept of the book and the positive feedback was astounding. A journalist commented that she “liked the book so much I’m buying it as a baby shower gift for my best friend!”

The Editor of Studio Bambini said “This is such a beautiful idea! My kids (who are 2 and 4) always relate better to any books we read to them that are directly related to their own lives and something they have had some experience of and can relate to. What a fantastic idea to personalise a children’s story with their own name. Wow!”

Books were personalised and sent to key media contacts, leading to exposure in titles such as Harper’s Bazaar, Little Friends, Girl Power, Total Girl, Kids on the Coast, Mother & Baby, The Sunday Times, Little Angel, Travel 3 Sixty, My Child and The Sunday Mail.

“WordStorm are a fantastic team of PR professionals who have worked incredibly hard to secure us some great media coverage for the launch of our online marketplace. One thing that sets them apart from other agencies is their superb communication – we received email updates every single week of our campaign informing us of all the activities that were undertaken in that week and what activities were planned for the following week. We look forward to a long and successful working relationship with WordStorm PR.”

lost my name
Rachel Moore

Not in Shops

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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