International Women’s Day

International Women’s Day

Today I’m going to talk about International Women’s Day. This day falls on the 8th of March and it’s a day celebrating women around the world. So indeed, if you are a woman either in business or working in an organisation or doing some other thing that’s making a positive change in the world, this […]

Mass Media Exposure

Today I’m going to be talking about why mass media exposure should be part of your marketing mix this year. Now I’d like you to think about some of your main competitors. And think about whether or not they put time, effort and money into marketing through their social channels. And think about whether you […]

Media Giveaways

In today’s video I’m going to be talking about how you can use giveaways to get great mass media exposure for your product. Journos are always looking for ways to keep their audience engaged and there’s no better way to keep them interested by giving them the opportunity to win awesome products. Lots of media […]

How to nurture media relations

In today’s video, I’m going to be talking about five effective ways to nurture those all-important media relationships and they’re actually quite simple. The first one is straightforward. If a journalist has written about your story or included you in a story that they’re working on, send them a thank you email. You can even […]