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How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’

By Monica Rosenfeld The media love running stories about entrepreneurs.  Why?  Because journalists care about writing content that engages or adds value to their audience and there is nothing that entrepreneurs love better than reading about and learning from other entrepreneurs. What this means for you if you are an entrepreneur is that you have […]

Five things journalists ask themselves before deciding to run your story

By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department.  Both are integral to the success of the media department.  Advertisers fund the media outlet whether it be radio, newspaper, TV, online or magazines.  But these outlets are not going to attract an audience unless it offers […]

Dealing with Negative Feedback on Social Media

Social media is quickly becoming the main way people communicate. Therefore it is important for businesses to get involved and converse with their customers. However what happens when your customers are frustrated and voice their angry online? Companies both big and small need to continually monitor the online sphere for any complaints that could affect […]