PR; case studies; viral



By Marnie Faundez As traditional news organisations shrink, new media sites like Buzzfeed and Viral Nova have risen in their ashes. They have taken the internet by storm by providing their audience with just the right amount of news, pop culture (and native advertising), in a less than traditional format. So what lies in the success of […]

The Changing Face of Proactive PR

By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the constantly evolving media landscape, the rules of the game have changed with new opportunities and challenges arising for PR practitioners. Real-time marketing, a relatively new […]