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Trolley Bags

This Dragon’s Den success story had significant media exposure in Australia, as a result of WordStorm PR’s knack for coming up with story angles.

Trolley Bags are a complete system of reusable shopping bags that fit neatly into a shopping trolley, allowing the user to pack their shopping quickly and efficiently at the checkout. Trolley Bags were established in 2010 by the Irish creator Paul Doyle. Paul presented the Trolley bags idea on the Irish version of the BBC’s Dragon’s Den program – where inventors pitch a product to potential investors. Trolley Bags’ 4 colour coded reusable bag system has driven change in the reusable bag market in Ireland, the UK and Australia. Trolley Bags use the highest quality and expertise of manufacturing facilities to produce this unique product to ensure it lasts well.

A six month campaign led to 76 pieces of editorial coverage of the brand, with an average quality score of 9 out of 10. We reached out to key parenting bloggers across Australia which led to glowing reviews of Trolley Bags and significant social buzz. We also focused on a range of angles including a business pitch, Keep Australia Beautiful Day and Christmas to secure coverage in a range of media outlets. Some of these included The Australian Financial Review, The Daily Telegraph, Dynamic Business, Clean Eating, The Age – Epicure, Good Health, The Herald Sun, Kid Magazine, The Australian Retailer, Label, New Idea, Oxygen, Practical Parenting, The Sunday Mail, Super Food Ideas, BRW and Be a Fun Mum.

“The Trolley Bags campaign capitalised on conversation that people were having, that is, how do we use less plastic bags.  Bloggers were really excited about the concept and helped us spread the word.  Journalists love the entrepreneurial aspect of the story which resulting in some great exposure, website visits and sales conversions.”

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Monica Rosenfeld

Managing Director

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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