By Elena Eckhardt On Tuesday 8th of March we celebrated International Women’s Day. This year’s theme was “Pledge for Parity”, aptly named as only days ago yet another report highlighting the gender pay gap was released. The report, conducted by Bankwest Curtin Economics Centre in collaboration with the Workplace Gender Equality Agency, found that amongst top […]
By Davina Jeganathan Product placement has gradually become a more popular marketing strategy. Have you noticed your favourite Nike shoes in a movie? A side character munching on an Oreo? Or even a resident bad boy revving up an Audi R8? In some cases, the product placement is subtle and tasteful (and could almost be […]
By Deborah Han The McWhopper: Recently, hamburger chain Burger King released an open letter proposal to its greatest competitor, McDonalds ‘in honour of peace’. Burger King invited McDonalds to combine the ‘tastiest bits’ of their respective iconic burgers to be sold on 21 September for Peace Day, a campaign run by non-profit organisation Peace One […]
By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the constantly evolving media landscape, the rules of the game have changed with new opportunities and challenges arising for PR practitioners. Real-time marketing, a relatively new […]
By Elena Eckhardt The media has recently been dominated by the news of #CallMeCaitlyn, the coming out of Caitlyn Jenner, who at 65 found the confidence to express her true self. Formerly Bruce Jenner, first shot to fame for winning a gold medal for the decathlon in the 1976 Montreal Olympics and was referred to […]
Crisis management is a large aspect of Public Relations, whereby a PR practitioner must utilise their skills to change the reputation of a business. This usually happens after a business/ product/ person has undergone an incident which has hit social media. This is also known as minimising the damage. Unfortunately, many businesses have had to […]
Social media is quickly becoming the main way people communicate. Therefore it is important for businesses to get involved and converse with their customers. However what happens when your customers are frustrated and voice their angry online? Companies both big and small need to continually monitor the online sphere for any complaints that could affect […]
A few of our Stormettes were lucky enough to attend the Networx Sydney event last week, “What Media Want”. Along with drinks, canapés and great networking opportunities among our fellow PRs, the night focused on how getting your brand cut-through in the media is essential to succeeding in PR. With questions posed to the media […]
So you’re still studying, but you need to find a way to separate yourself from the rest of the university cohort. They say that the best way to learn is to be thrown in the deep end and learn on the job which has certainly been my experience whilst interning at WordStorm PR. Taking on […]