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Who Runs Your House

Dr Karen Philip became a regular on The Today Show after WordStorm PR lined up an interview for her.

With over 20 years of experience as a parent and family counsellor, Karen Phillip released a book, Who Runs Your House – The Kids or You? The book explores the relationship between parents and their children and the boundaries that need to be set in order to redirect their child’s behaviour.

WordStorm PR’s goal was to position Karen Phillip as a parenting guru and this was certainly achieved. By combining several tactics, WordStorm secured a range of coverage including reviews of the book, articles featuring expert commentary from Karen and spots as an expert contributor on numerous parenting websites. She was also hired by The Today Show as their regular parenting expert which raised her profile and in turn, her credibility as an author and expert in the field.

“WordStorm are a fantastic team of PR professionals who have worked incredibly hard to secure us some great media coverage for the launch of our online marketplace. One thing that sets them apart from other agencies is their superb communication – we received email updates every single week of our campaign informing us of all the activities that were undertaken in that week and what activities were planned for the following week. We look forward to a long and successful working relationship with WordStorm PR.”

karen phillip
Karen Phillip

Who Runs Your House

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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