By Lily Fang With the HSC right around the corner, I thought it would be a great idea to pass on some tips to you hardworking students on how to balance work commitments, study and life in general. This article isn’t just meant for highschool students, but can really apply to anyone. Life after studying […]
By Davina Jeganathan Product placement has gradually become a more popular marketing strategy. Have you noticed your favourite Nike shoes in a movie? A side character munching on an Oreo? Or even a resident bad boy revving up an Audi R8? In some cases, the product placement is subtle and tasteful (and could almost be […]
By Deborah Han The McWhopper: Recently, hamburger chain Burger King released an open letter proposal to its greatest competitor, McDonalds ‘in honour of peace’. Burger King invited McDonalds to combine the ‘tastiest bits’ of their respective iconic burgers to be sold on 21 September for Peace Day, a campaign run by non-profit organisation Peace One […]
By Andrea Rocha The timer is ticking down. Actually, it isn’t ticking. It’s pounding and screaming, “Andrea, you have to leave the beautiful land of Australia and get back to the States, pronto!”. Let’s rewind to some time near late March. My semester was nearing its end. I was preparing for exams, arranging final presentations, […]
By Lauren Sleiman Let’s take a look back at a handful of the great and not so great PR stunts that managed to catch the eye of the public. Snapple Snapple, a brand of tea beverages, intended to be placed in the Guinness Book of Records by creating the ‘world’s largest popsicle’ made from their frozen tea, which they planned to erect in […]
By Lauren Sleiman “Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you is your trademark.” – Jay Danzie The title public relations itself indicates that this industry involves a lot of relating with public, and is about building and maintaining these relationships. If […]
By Andrea Rocha Having been away from my home in Charlotte, North Carolina (West Coast USA) for an extended amount of time, I of course have had to find efficient ways of adjusting myself to the Aussie way of life. I have done this through no other way than immersion really. I’ve made the decision […]
By Adam Brown When something is going wrong, where do people turn? Who receives the blame? Who is expected to respond – in which way and with what message? Those working in PR know that a whole lot of work exists outside of responding to issues and crises, but it is at these times that […]
By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the constantly evolving media landscape, the rules of the game have changed with new opportunities and challenges arising for PR practitioners. Real-time marketing, a relatively new […]
By Elena Eckhardt The media has recently been dominated by the news of #CallMeCaitlyn, the coming out of Caitlyn Jenner, who at 65 found the confidence to express her true self. Formerly Bruce Jenner, first shot to fame for winning a gold medal for the decathlon in the 1976 Montreal Olympics and was referred to […]