By Rochelle Blanch We have all been there, those frightful moments before a job interview. Our palms are sweating, our lips are dry, our hearts are pounding fast and we can’t seem to remember a thing. Well, you need not fear anymore – the more you prepare, the less daunting it may seem. From someone […]
By Sarah Fleming Media interviews are a tricky beast, regardless of whether you’re the most confident person in the world or completely phobic of speaking on-air. Ms Charisma might overstep the mark and put her foot in it by saying the wrong thing while Mr Bashful could provide his interviewer with one-word, monotone answers […]
By Erin Donovan I know for a fact that I check my Facebook, Instagram, Pinterest, and email way too many times in a single day. I struggle to imagine a world where you couldn’t tap into someone’s WIFI or find an Internet signal whenever and wherever you are: waiting in lines, on the train, during […]
By Lily Fang With the HSC right around the corner, I thought it would be a great idea to pass on some tips to you hardworking students on how to balance work commitments, study and life in general. This article isn’t just meant for highschool students, but can really apply to anyone. Life after studying […]
By Davina Jeganathan Product placement has gradually become a more popular marketing strategy. Have you noticed your favourite Nike shoes in a movie? A side character munching on an Oreo? Or even a resident bad boy revving up an Audi R8? In some cases, the product placement is subtle and tasteful (and could almost be […]
By Deborah Han The McWhopper: Recently, hamburger chain Burger King released an open letter proposal to its greatest competitor, McDonalds ‘in honour of peace’. Burger King invited McDonalds to combine the ‘tastiest bits’ of their respective iconic burgers to be sold on 21 September for Peace Day, a campaign run by non-profit organisation Peace One […]
By Andrea Rocha The timer is ticking down. Actually, it isn’t ticking. It’s pounding and screaming, “Andrea, you have to leave the beautiful land of Australia and get back to the States, pronto!”. Let’s rewind to some time near late March. My semester was nearing its end. I was preparing for exams, arranging final presentations, […]
By Lauren Sleiman Let’s take a look back at a handful of the great and not so great PR stunts that managed to catch the eye of the public. Snapple Snapple, a brand of tea beverages, intended to be placed in the Guinness Book of Records by creating the ‘world’s largest popsicle’ made from their frozen tea, which they planned to erect in […]
By Lauren Sleiman “Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you is your trademark.” – Jay Danzie The title public relations itself indicates that this industry involves a lot of relating with public, and is about building and maintaining these relationships. If […]
By Andrea Rocha Having been away from my home in Charlotte, North Carolina (West Coast USA) for an extended amount of time, I of course have had to find efficient ways of adjusting myself to the Aussie way of life. I have done this through no other way than immersion really. I’ve made the decision […]