When one thinks of social media, it is often seen on a small local scale used to catch up with old high school friends or even to share the latest hilarious instalment of Jimmy Kimmel’s “Celebrities read mean tweets” video on a relative’s Facebook wall. Recently, many incidents have shown that social media is the […]
Your campaign needs to be creative in order to stand out from your competitors. Making your campaign creative will mean that you need to stray from traditional campaign structures and ensure that the campaign sparks attention and reaches a wide amount of people. Goals need to be put into place at the beginning of the […]
A well thought out public relations campaign is a very effective tool in understanding the client and delivering the best outcome for their business. This guide will take you through six steps that are easy to follow and will assist you in delivering a creative public relations campaign or marketing plan. Step 1: OBJECTIVES It […]
Understanding the small details of Public Relations can be the make or break point for a successful career. Knowing what to and what not to do can be the difference between a piece getting published or ending in the bin. These are some essential tips that will help you figuring out these minor details. […]
The very first thing I was told when I started out in Public Relations was “This is public relations, not sales promotions, not advertising, not direct marketing … they may all fall under the category of an integrated marketing plan but your job is Public relations. Remember that.” After gaining more experience in the industry, […]
With less than two months remaining in the year, and just in case you have been living under a rock, went without Facebook for two days or just don’t have any social media, from the ALS Ice Bucket Challenge to Nicki Minaj’s ‘Anaconda’ video, this retrospective of the 5 (in no particular order) most interesting […]
In a previous post, we introduced the features of Facebook Insights. Now we will delve into building the space for your fans to engage with your brand. Before you start posting pictures of sunsets and inspiring quotes, it is imperative that you review the core values of your brand. It won’t be the products that help […]
Remember this mindless tweet? We thought you would. While attempting to be humorous, FORMER chief of communications officer at IAC, Justin Sacco, ruined her chance (and reputation) of ever being employed again after pushing the tweet button. As her legacy will go down in the chronicles of PR as a case of “What not to […]
When an individual “Likes” your Facebook Page, this particular individual is letting you know that they are interested in what your brand and what you have to say. Your Facebook campaign may inform your fans about your products, company culture, and related trivia. But how do you know if you are creating an engaging space, […]
Scrolling through your Facebook, Instagram or YouTube account, it would be hard not to notice the amount of people dumping buckets of stone cold water on themselves, with a list of nominations and a charity to support. This uniquely genuine challenge enables us to learn how an internet sensation can become the next big thing, […]