WordStorm PR was engaged by the distributor of Dream Dots, Pacific SMM to help open doors to major retailers in the pharmacy industry.

Dream Dots was created by Donna Ledwidge in 2012 when she set out to create a targeted spot treatment that doesn’t dry out the spot or the skin around it. The product has been modelled on devices used in hospitals for severe burns and wounds. The small patch is an absorbent hydro matrix patch device. It is 100% waterproof, breathable, bio-compatible and suitable for all skin types.

WordStorm PR reached out to key beauty and lifestyle bloggers as well as make-up artists and sent them the product to trial. Not only did bloggers find Dream Dots to be very easy to use, particularly for travelling and applying on-the-go, but they found the product to be very effective and cleared up their spots quickly. Make-up artists recommended and shared the products with their clients.

A send-out to traditional media led to media coverage in publications mainstream and niche publications.

Throughout the campaign, WordStorm PR was proactive in sourcing relevant sampling opportunities to increase exposure for Dream Dots. The product was given to World Supermodel Australia models and samples were also provided to Gold FM’s promotional vehicle giveaway which resulted in multiple on-air mentions.