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Pitching To Specific Media Outlets

Melbourne Cup

It’s Melbourne Cup this week and today’s #magnifymondaymoment video has a horse theme but it’s got a twist. It’s about the kindness of humanity and the power of the media combining to make a huge difference to a family based in Qld, whose 11 year old equestrian champion fell off a horse and ended up […]

Halloween

It’s Halloween on Thursday – trick or treat anyone? I was intrigued by the story in the news last week involving Kmart and their decision to recall their child bride costume based on one individual creating a petition. Today’s #magnifymondaymoment video highlights just what went down. You can also read about the story here: https://lnkd.in/gc-kWb8 […]

Christmas Media Coverage

Do you sell a product that could make a great Christmas gift? If so, why not get some powerful media coverage about it to boost your sales? In today’s #magnifymondaymoment video, I’ll describe my 3 step process to get that powerful media coverage for your Christmas product. #christmasgift #publicrelations #sales

Transforming coverage into dollars

Can you turn media coverage directly into sales and an increased bottom line? If you use your creativity, connections and can-do attitude, sometimes this is very possible. In today’s #magnifymondaymoment video I’ll demonstrate how one WA based retailer added $40K to their bottom line 8 weeks by making the most of their coverage in The […]

Pitching to Mass Media

How would you feel if a Facebook post about your product/service went ‘viral’? Even better, if orders started pouring in from that same Facebook post. This is what happened with our client Gingle Bells Gin last week. Home Beautiful posted it on their Facebook page and comments tagging people and shares started instantly. After 5 […]

Three ways to gain media exposure

Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles that work a treat to get exposure for your online business. We love working with online businesses and are thrilled to welcome @costumebox as a client. We helped this awesome business […]

How to gain mass media exposure

What is going on in YOUR #industry. How is it relevant to your business? If you can answer these two questions, you have a strong media pitch. In today’s #magnifymondaymoment video I show you how Kogan did just that and achieved a fabulous article in the SMH’s digital platform and all associated titles. You can […]

Women’s Health Week

Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain instant trust and credibility for your brand. There’s an awareness week coming up that many businesses can use to share their expertise in the media. It’s Women’s Health Week, running from […]

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