By Monica Rosenfeld Media outlets are made up of two distinctive departments – the journalism and advertising department. Both are integral to the success of the media department. Advertisers fund the media outlet whether it be radio, newspaper, TV, online or magazines. But these outlets are not going to attract an audience unless it offers […]
By Blake Peroumal What do chocolates, flowers and insufferable sums of PDA have in common? You guessed it, Valentine’s Day. In today’s bright new world Valentine’s Day acts as a symbol of flourishing love, and an opportunity for businesses in the retail industry to spark growth. Although the 14th of February has been reserved as […]
By Monica Rosenfeld When deciding whether to purchase your product or service, there is one factor that (almost unconsciously) goes through your customer’s mind – is this business credible? From a B2C point of view this is particularly true for online businesses where we are entrusting the site with our credit card details and hoping […]
By Monica Rosenfeld In my business I meet with many fantastic entrepreneurs who are living a dream, solving a problem and improving the lifestyles of their clients and customers. I love meeting these fantastic, inspired individuals but it can also be frustrating. Why? Because so often these passionate entrepreneurs have invested heavily in their product […]
By Marnie Faundez Owning a business can be a tricky feat, and a company’s marketing strategy has the power to make or break their success in the industry. For this reason, it is vital that a company is up to date with current trends and rely on the right strategies to expose their brand. One […]
By Monica Rosenfeld Christmas, now only a few months away, is a very competitive time to gain media attention for your brand. This is simply because so many businesses would relish some media love at this time. Journalists and bloggers are inundated with requests to feature products that could make fabulous Christmas gift ideas. If […]
By Monica Rosenfeld Crowdfunding has increased in popularity over the past few years and now it’s a very common way for entrepreneurs to gain both monetary support as well as feedback from their potential customers. I had always thought of crowdfunding as a contemporary phenomenon that went hand in hand with disrupting the way entrepreneurial […]
By Monica Rosenfeld It’s the time of year when event managers get busy, particularly in the Australian Arts landscape. And we Aussies love to get out and about at festivals, exhibitions, fetes, fairs and performances. Yet, despite the extraordinary weather and venues that this great country offers, many events don’t enjoy the best public relations […]
By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When Joshua heard about the raffle which raised $3.5 million his accountant’s mind went into gear and he calculated that the odds of winning were actually […]
By Caleigh Bemont In early June, the movie Me Before You was recently released. This is a story of hope, challenges and new beginnings. The main character Louisa Clark played by Emilia Clarke is a whity and loveable character whose energy for life is tested when she goes to work for Will Traynor. Will’s life […]