Pitching to Mass Media

Pitching to Mass Media

How would you feel if a Facebook post about your product/service went ‘viral’? Even better, if orders started pouring in from that same Facebook post. This is what happened with our client Gingle Bells Gin last week. Home Beautiful posted it on their Facebook page and comments tagging people and shares started instantly. After 5 […]

Three ways to gain media exposure

Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles that work a treat to get exposure for your online business. We love working with online businesses and are thrilled to welcome @costumebox as a client. We helped this awesome business […]

How to gain mass media exposure

What is going on in YOUR #industry. How is it relevant to your business? If you can answer these two questions, you have a strong media pitch. In today’s #magnifymondaymoment video I show you how Kogan did just that and achieved a fabulous article in the SMH’s digital platform and all associated titles. You can […]

Women’s Health Week

Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain instant trust and credibility for your brand. There’s an awareness week coming up that many businesses can use to share their expertise in the media. It’s Women’s Health Week, running from […]

Gaining Media Exposure

In today’s #magnifymondaymoment video I talk about one thing you don’t want to get media exposure for. That is your mismanagement of your social media platforms and more to the point, less than desirable treatment of customers who complain about your product or service on your social platforms. This sort of interaction often gets picked […]

Enhancing Your Marketing Strategy

The three pillars of marketing today revolve around #trust, #content and #personalbranding. Without these three elements, your marketing efforts will be falling flat. In today’s #magnifymondaymoment video, I’m going to talk about how an effective PR strategy can help you develop these three essential elements. I’d love to hear your thoughts. Enjoy! #pr #content #publicrelations #monicarosenfeld […]

Communicating with humour

Are you crystal clear on who your target customer/client is? Can you communicate this clearly and memorably when asked by either a journalist or a potential client? In today’s #magnifymondaymoment video I give an example of how you can develop instant rapport with potential customers/clients by being clear in your messaging and injecting a bit […]

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