Communicating with humour

Communicating with humour

Are you crystal clear on who your target customer/client is? Can you communicate this clearly and memorably when asked by either a journalist or a potential client? In today’s #magnifymondaymoment video I give an example of how you can develop instant rapport with potential customers/clients by being clear in your messaging and injecting a bit […]

Why is PR so important for Not-For-Profits?

Public relations is a crucial element of any marketing mix, promoting a business via earned editorial coverage. For Not-For-Profit organisations, PR lays a foundation of trust by educating the public of their movement. Similar to for-profit companies, not-for-profit organisations use PR to increase visibility by telling their story to create a meaningful relationship with new audiences. […]

Tweaking your press release

Have you ever tried getting a story about your #award win in the media? Did you succeed? There is one key mistake that most people make when pitching their award win to the media which results in no coverage. In today’s #magnifymondaymoment video, I highlight what that mistake is and a small tweak you can make […]

The Importance of Workplace Culture

Throughout my studies at university, tutors and lecturers alike have always emphasised the importance of culture within the workplace. A key quote from my studies that I have kept with me is by Roger D’Aprix; “A worker who sees clear connections between what he or she does and the success and accomplishments of the organisation, […]

How To Develop a Media Mindset

If you want to be the go-to media spokesperson for your industry it’s important to develop a media mindset. A media mindset is about being switched on to what’s being reported in the news and how you can leap into the conversation with your expert opinion in order to achieve media exposure. Consistent media exposure […]

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