Turn Testimonials into Media Gold

I’m going to start this blog by asking a couple of key questions: 1.      Do you have happy customers or clients who by using your product/service feel that you’ve made a positive difference to their lives? 2.      Would you love to see a story about your business on the news site/TV or Radio program/ radio show/magazine most [...]

How to: Four TV stories in one week

I recently wrote a blog entitled “Get Your Brand on TV” with my industry insights into how to get TV coverage for your business. I thought it was timely then to illustrate how we put these tips into practice. Last week four of our clients appeared on television where they were able to promote their […]

How To Get Your Brand On TV

When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV.  I can’t say I blame them.  A mass audience to hear their message, the credibility of being able to say ‘As seen on (insert program)’ and a great promotional tool to use in all […]

Product Placement: Stealthy or Shameless?

By Davina Jeganathan Product placement has gradually become a more popular marketing strategy. Have you noticed your favourite Nike shoes in a movie? A side character munching on an Oreo? Or even a resident bad boy revving up an Audi R8? In some cases, the product placement is subtle and tasteful (and could almost be […]


It’s here. The annual, month long event involving the growing of moustaches during the month of November- Movember! The Movember Foundation raises the awareness for men’s health, specifically prostate cancer and male mental health. Yes, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in Australia and around the world. From November […]

The power of a good hashtag

More than 1.6 million people stayed up late on Sunday night to watch Novak Djokovic take out Rafael Nadal in an epic Australian Open finals match.   That’s a whole lot of staffers willing to be tired at the start of the working week, but what of their partners who didn’t want to stay up and […]