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Case Studies

Turn Testimonials into Media Gold

I’m going to start this blog by asking a couple of key questions: 1.      Do you have happy customers or clients who by using your product/service feel that you’ve made a positive difference to their lives? 2.      Would you love to see a story about your business on the news site/TV or Radio program/ radio show/magazine most [...]

How to: Four TV stories in one week

I recently wrote a blog entitled “Get Your Brand on TV” with my industry insights into how to get TV coverage for your business. I thought it was timely then to illustrate how we put these tips into practice. Last week four of our clients appeared on television where they were able to promote their […]

How To Get Your Brand On TV

When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV.  I can’t say I blame them.  A mass audience to hear their message, the credibility of being able to say ‘As seen on (insert program)’ and a great promotional tool to use in all […]

Five Top PR Tips For Your Next Arts Event

By Monica Rosenfeld It’s the time of year when event managers get busy, particularly in the Australian Arts landscape. And we Aussies love to get out and about at festivals, exhibitions, fetes, fairs and performances. Yet, despite the extraordinary weather and venues that this great country offers, many events don’t enjoy the best public relations […]

4 REASONS WHY ‘BUZZ’PUBLISHING WORKS

By Marnie Faundez As traditional news organisations shrink, new media sites like Buzzfeed and Viral Nova have risen in their ashes. They have taken the internet by storm by providing their audience with just the right amount of news, pop culture (and native advertising), in a less than traditional format. So what lies in the success of […]

10 Key Learnings from The Sunrise

By Elena Eckhardt WordStorm PR Account Manager Elena Eckhardt recently attended The Sunrise – a conference presented by founders for founders. Hosted by Blackbird Ventures as part of Vivid Ideas, the conference brought together some of Australia’s brightest entrepreneurs in the tech space. Each speaker shared insights into what they wished they had learned earlier […]