By Eleanor Popham Vivid Sydney is more than just an annual event that illuminates our CBD for three weeks in winter. It’s a major boost to tourism, but more importantly, a celebration of creative thinking and ideas. Have you visited Vivid this year? It has been running for the last seven years and with the increase […]
Ever had an upset stomach? A skin rash or hives? How about swelling of the tongue and throat? Or worse, have you ever had trouble breathing? If you’ve ever suffered any of these symptoms, then you are 1 in 100 adults in NSW who suffers from a food allergy. A food allergy is an abnormal […]
Unsure how to respond when asked, “What do you do?” Here are some tips to help you answer that dreaded question. The question “What do you do?” is one of the most commonly asked questions when meeting someone new, so you have something – anything! – to talk about. But for a lot of people, […]
Blogs are to PR as Facebook is to teenagers You don’t have to work in the communications industry to know the importance of social media. For example, Twitter has recently reported it has 288 million monthly active users worldwide and it’s only one of many social media platforms to experience such exponential growth. It’s not […]
Lately I’ve realised I’m learning more and more vital PR skills that I was never taught and using less and less of what I spent three years at university learning! Was uni important? Of course, not many companies will hire someone without them having a degree these days. Other than getting the piece of paper, […]
1. The Cara Delevingne phenomenon Instgram has literally made a whole bunch of terribly irrelevant people very #instafamous. Chances are you don’t know who Maartje Verhoef is, but she walked more fashion shows last season than models from the kingdom of Instagram royalty Cara Delevingne, Kendall Jenner and Miranda Kerr combined! Instagram has a unique […]
Is it just me or does managing social media often feel like a full time job (even for those of us who aren’t social-media-managers by trade)? The first thing I do after blearily switching off my alarm is check through the Instagram notifications that gathered in the night while overseas friends were out and […]
Public Relations is an exciting and ever-changing field. While PR can sometimes be a battlefield of non-responsive clients and repetitive tasks, it is also extremely fulfilling and rewarding to see your client featured in the media and grinning at the end of a campaign. Boredom never strikes as activities vary on a daily basis and […]
Crisis management is a large aspect of Public Relations, whereby a PR practitioner must utilise their skills to change the reputation of a business. This usually happens after a business/ product/ person has undergone an incident which has hit social media. This is also known as minimising the damage. Unfortunately, many businesses have had to […]
When one thinks of social media, it is often seen on a small local scale used to catch up with old high school friends or even to share the latest hilarious instalment of Jimmy Kimmel’s “Celebrities read mean tweets” video on a relative’s Facebook wall. Recently, many incidents have shown that social media is […]