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Christmas Pitching

Are you under the impression that the Christmas/NY period is not a great time to pitch to media? In today’s #magnifymondaymoment video Monica explains why quite the opposite is true. In fact, this period could be one of the best opportunities to get your story on TV and other mainstream media outlets. If you’ve had […]

Pitching To Journalists

Have you made this mistake when pitching to media and not achieved exposure? In today’s #magnifymondaymoment video I explain the second biggest mistake people make when pitching to the media.I discussed the first mistake last week which was not being familiar with the media your pitching to. Today’s topic is just as easy to tweak […]

Melbourne Cup

It’s Melbourne Cup this week and today’s #magnifymondaymoment video has a horse theme but it’s got a twist. It’s about the kindness of humanity and the power of the media combining to make a huge difference to a family based in Qld, whose 11 year old equestrian champion fell off a horse and ended up […]

Halloween

It’s Halloween on Thursday – trick or treat anyone? I was intrigued by the story in the news last week involving Kmart and their decision to recall their child bride costume based on one individual creating a petition. Today’s #magnifymondaymoment video highlights just what went down. You can also read about the story here: https://lnkd.in/gc-kWb8 […]

Christmas Media Coverage

Do you sell a product that could make a great Christmas gift? If so, why not get some powerful media coverage about it to boost your sales? In today’s #magnifymondaymoment video, I’ll describe my 3 step process to get that powerful media coverage for your Christmas product. #christmasgift #publicrelations #sales

Transforming coverage into dollars

Can you turn media coverage directly into sales and an increased bottom line? If you use your creativity, connections and can-do attitude, sometimes this is very possible. In today’s #magnifymondaymoment video I’ll demonstrate how one WA based retailer added $40K to their bottom line 8 weeks by making the most of their coverage in The […]

Pitching to Mass Media

How would you feel if a Facebook post about your product/service went ‘viral’? Even better, if orders started pouring in from that same Facebook post. This is what happened with our client Gingle Bells Gin last week. Home Beautiful posted it on their Facebook page and comments tagging people and shares started instantly. After 5 […]

Three ways to gain media exposure

Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles that work a treat to get exposure for your online business. We love working with online businesses and are thrilled to welcome @costumebox as a client. We helped this awesome business […]