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The Key Angle to Pitch in 2020

Is 2020 your year to magnify your message in the media? If you’re nodding yes then you have the right idea because mass media exposure elevates the perception of your brand, attracting customers, increasing sales and outselling your competitors. There’s one key angle that many journalists are wanting to produce content about in January and […]

Media Goals

Is 2020 your year to shine in the media so that you can stop desperately seeking clients and have them chasing you? In today’s #magnifymondaymoment video Monica explains 3 key areas to focus on in order to establish yourself as the go-to media expert for your industry in 2020. They are: 1. Cultivate a media mindset 2. […]

Christmas Pitching

Are you under the impression that the Christmas/NY period is not a great time to pitch to media? In today’s #magnifymondaymoment video Monica explains why quite the opposite is true. In fact, this period could be one of the best opportunities to get your story on TV and other mainstream media outlets. If you’ve had […]

Pitching To Journalists

Have you made this mistake when pitching to media and not achieved exposure? In today’s #magnifymondaymoment video I explain the second biggest mistake people make when pitching to the media.I discussed the first mistake last week which was not being familiar with the media your pitching to. Today’s topic is just as easy to tweak […]

Melbourne Cup

It’s Melbourne Cup this week and today’s #magnifymondaymoment video has a horse theme but it’s got a twist. It’s about the kindness of humanity and the power of the media combining to make a huge difference to a family based in Qld, whose 11 year old equestrian champion fell off a horse and ended up […]

Halloween

It’s Halloween on Thursday – trick or treat anyone? I was intrigued by the story in the news last week involving Kmart and their decision to recall their child bride costume based on one individual creating a petition. Today’s #magnifymondaymoment video highlights just what went down. You can also read about the story here: https://lnkd.in/gc-kWb8 […]