How to: Four TV stories in one week
I recently wrote a blog entitled “Get Your Brand on TV” with my industry insights into how to get TV coverage for your business. I thought it was timely then to illustrate how we put these tips into practice. Last week four of our clients appeared on television where they were able to promote their […]
How To Get Your Brand On TV
When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. I can’t say I blame them. A mass audience to hear their message, the credibility of being able to say ‘As seen on (insert program)’ and a great promotional tool to use in all […]
How to turn your business media release from ‘Blah’ to ‘Can I have the exclusive?’
By Monica Rosenfeld The media love running stories about entrepreneurs. Why? Because journalists care about writing content that engages or adds value to their audience and there is nothing that entrepreneurs love better than reading about and learning from other entrepreneurs. What this means for you if you are an entrepreneur is that you have […]
How PR can put your brand up in Christmas lights
By Monica Rosenfeld Christmas, now only a few months away, is a very competitive time to gain media attention for your brand. This is simply because so many businesses would relish some media love at this time. Journalists and bloggers are inundated with requests to feature products that could make fabulous Christmas gift ideas. If […]
Five Top PR Tips For Your Next Arts Event
By Monica Rosenfeld It’s the time of year when event managers get busy, particularly in the Australian Arts landscape. And we Aussies love to get out and about at festivals, exhibitions, fetes, fairs and performances. Yet, despite the extraordinary weather and venues that this great country offers, many events don’t enjoy the best public relations […]
How a powerful media campaign won Joshua an island resort
By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When Joshua heard about the raffle which raised $3.5 million his accountant’s mind went into gear and he calculated that the odds of winning were actually […]
5 life lessons we all should learn from Louisa Clark in the movie Me Before You
By Caleigh Bemont In early June, the movie Me Before You was recently released. This is a story of hope, challenges and new beginnings. The main character Louisa Clark played by Emilia Clarke is a whity and loveable character whose energy for life is tested when she goes to work for Will Traynor. Will’s life […]
4 REASONS WHY ‘BUZZ’PUBLISHING WORKS
By Marnie Faundez As traditional news organisations shrink, new media sites like Buzzfeed and Viral Nova have risen in their ashes. They have taken the internet by storm by providing their audience with just the right amount of news, pop culture (and native advertising), in a less than traditional format. So what lies in the success of […]
10 Key Learnings from The Sunrise
By Elena Eckhardt WordStorm PR Account Manager Elena Eckhardt recently attended The Sunrise – a conference presented by founders for founders. Hosted by Blackbird Ventures as part of Vivid Ideas, the conference brought together some of Australia’s brightest entrepreneurs in the tech space. Each speaker shared insights into what they wished they had learned earlier […]