By Monica Rosenfeld Christmas, now only a few months away, is a very competitive time to gain media attention for your brand. This is simply because so many businesses would relish some media love at this time. Journalists and bloggers are inundated with requests to feature products that could make fabulous Christmas gift ideas. If […]
By Monica Rosenfeld It’s the time of year when event managers get busy, particularly in the Australian Arts landscape. And we Aussies love to get out and about at festivals, exhibitions, fetes, fairs and performances. Yet, despite the extraordinary weather and venues that this great country offers, many events don’t enjoy the best public relations […]
By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When Joshua heard about the raffle which raised $3.5 million his accountant’s mind went into gear and he calculated that the odds of winning were actually […]
By Elena Eckhardt WordStorm PR Account Manager Elena Eckhardt recently attended The Sunrise – a conference presented by founders for founders. Hosted by Blackbird Ventures as part of Vivid Ideas, the conference brought together some of Australia’s brightest entrepreneurs in the tech space. Each speaker shared insights into what they wished they had learned earlier […]
By Sarah Fleming Media interviews are a tricky beast, regardless of whether you’re the most confident person in the world or completely phobic of speaking on-air. Ms Charisma might overstep the mark and put her foot in it by saying the wrong thing while Mr Bashful could provide his interviewer with one-word, monotone answers […]
By Lauren Sleiman Let’s take a look back at a handful of the great and not so great PR stunts that managed to catch the eye of the public. Snapple Snapple, a brand of tea beverages, intended to be placed in the Guinness Book of Records by creating the ‘world’s largest popsicle’ made from their frozen tea, which they planned to erect in […]
By Adam Brown When something is going wrong, where do people turn? Who receives the blame? Who is expected to respond – in which way and with what message? Those working in PR know that a whole lot of work exists outside of responding to issues and crises, but it is at these times that […]
By Annie Collins Traditionally, proactive public relations revolves around securing coverage for a client via media releases, creative send outs and events to name a few techniques. Now, with the constantly evolving media landscape, the rules of the game have changed with new opportunities and challenges arising for PR practitioners. Real-time marketing, a relatively new […]
By Andrea Rocha Bet you never thought of working in PR is like a day in winter! I promise, what we practitioners do isn’t as bad as it sounds. But as my job entails me to do, I’ll try to enlighten you all of a typical day in PR by presenting the field in a […]
Unsure how to respond when asked, “What do you do?” Here are some tips to help you answer that dreaded question. The question “What do you do?” is one of the most commonly asked questions when meeting someone new, so you have something – anything! – to talk about. But for a lot of people, […]